4 Tips to Build a Strong SEO Program During COVID-19 – Search Engine Journal

4 Tips to Build a Strong SEO Program During COVID-19 – Search Engine Journal


SEO Is a Cost Efficient Investment During COVID-19

People are searching online more than they ever have before. Regardless of the economic climate, you want your brand to be top of mind for searchers when they are making a buying decision.

So why are companies ramping up SEO now?

During economic downtimes, SEO is an especially smart investment in the future of your business. One of its key advantages is how cost effective it is compared to other channels, such as media.

I spoke with Pat Reinhart, VP of Digital Strategy at Conductor, and he agreed, “SEO-focused content is the most cost-effective and direct path to maintaining your business during economic downtimes. It requires a lower investment. And, it doesn’t have an on/off switch like traditional paid media campaigns, so it pays off long after the investment.”

4 Tips to Build a Strong SEO Program During COVID-19

Well, I’ve shared a few tips on what to prioritize while we’re all weathering the storm. Read on.

4 Tips to Build a Strong SEO Program to Weather Uncertainty

Tip 1: Create Content That Builds Trust

Forrester released a report this past month to measure how consumer sentiment has been influenced since COVID-19. The report stated, “Consumers are less optimistic that people and companies will follow through on the promises
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