Does Host Location Matter for Google & SEO? – Search Engine Journal

Does Host Location Matter for Google & SEO? – Search Engine Journal

This week for Ask An SEO, Vimal of London reached out concerning his business and his choice of a hosting company and its location. Vimal asks:

“I have a question with respect to the server location. My business is 100% UK based and particularly around a 50km radius around London. I recently migrated from GoDaddy to SiteGround. The questions I have are as per follows:

  1. Given my geographical business focus, does the location of the host make a difference?
  2. When I select my host in Google to verify my site, it has GoDaddy listed but not SiteGround. So I select “other”. I raise this because it makes me feel that Google has a preference to GoDaddy I do not mind switching back.

My competitors are typically IP Server and Geolocation UK based but I don’t know the specifics. I have read on the internet from Google representatives that Server/host location does make a difference but the article I read is 6-7 years old.”

There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings.

Site Speed

The first aspect is the effect it has on your site speed.

The closer a site visitor is to the datacenter that hosts your website, the quicker it will load for them.

Being a local business, I always recommend finding a local datacenter in or close by to the city my client works in and targets.

Making sure your website loads quickly for your site visitors and
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