How Much Is PPC Fraud Really Costing Your Business? – Search Engine Journal

How Much Is PPC Fraud Really Costing Your Business? – Search Engine Journal

How Do These Types of PPC Fraud Work?

Broadly speaking, there are two types of ways you can fall victim to PPC fraud:

  • Human interaction.
  • Automated interaction.

The most common ways you’ll find this kind of fraudulent click action are as follows:

Repetitive Clicks

The simplest way to commit click fraud is to simply click on a paid ad every time you see it.

Unhappy customers, disgruntled ex-employees, or other people with a grudge against your company are happy to waste a few bucks of your marketing budget for fun.

Organized Click Campaigns

Leveling up on the repetitive clicks here, if you really want to cause some damage you can pay for sustained traffic to any link.

You may have heard of click farms, which are organizations designed to generate clicks for a whole variety of reasons, from social media boosting to vindictive clicking on paid ads.

Bot Traffic

Automated bots have become a lot more sophisticated in recent years, including being designed to mimic human behavior on websites.

Bots can either be built into software such as apps, and harnessed as a co-ordinated network known as a ‘botnet’, or operated from servers in specific locations, such as click farms.

In recent years, there have been several high profile cases of organized crime syndicates operating ad fraud networks.

The most famous of which are Methbot, Hyphbot, and 3ve (Eve) which all made millions from generating bot traffic onto paid ad campaigns.

Bots and web crawlers aren’t always malicious, with many websites using this automated traffic to collect data and collate information.

However, the technology is
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