Today, the most widely used digital marketing strategies include PR and SEO.
For digital PR, businesses collaborate with PR agencies, bloggers, influencers and journalists to build brand awareness and enhance their outreach.
For SEO, businesses usually seek the help of an SEO agency to boost website traffic and gain a higher ranking on search engine result pages (SERP).
Although the aim of digital PR and SEO is to improve brand reputation, credibility, reach and revenue, some businesses think that both of these strategies can never be used in conjunction. However, several professional SEO services suggest that combining both strategies can provide maximum results for businesses.
If you are wondering how a combination of digital PR and SEO can be effective for your digital marketing, here are some tips that you can use to successfully combine both these strategies for better results.
Align your digital PR and SEO strategies
To seamlessly blend digital PR and SEO, start by aligning their strategies to complement each other. For example, SEO analytics can be used for better digital PR strategy development, whereas PR connections can be used to improve overall SEO strategies. Start by pushing one business area at a time.
Encourage your SEO and PR teams to work together on informative and appealing