Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it’s likely to achieve. However, a one-size-fits-all approach to SEO doesn’t suffice when targeting new international markets. Your strategy needs to be adapted to each new territory individually. With that in mind, here are some must-know SEO tips for international expansion.
1. Adapt strategies for different search engines.
Although Google has 84 percent of the worldwide search engine market share, other search engines have stronger presences in certain countries, such as Yandex in Russia and Baidu in China. What works for Google doesn’t necessarily work for other search engines, so SEO strategies need to be adapted accordingly.
2. Rethink domain structure.
The website you use in your home country isn’t guaranteed to be sufficient in another country. Websites should be aimed specifically at an intended audience, and domain structure should reflect this. Therefore, your domain structure needs to signify the country or language you’re