SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “2020 Digital Marketing Plans Survey”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.
And as uncovered in Chief Marketer recently published “2020 B2B Marketing Outlook Survey”, search (optimization and marketing) was the second most influential channel producing B2B marketing leads with the highest ROI, only behind email marketing.
So what tactics do B2B marketers use to execute a successful B2B SEO program?
For KoMarketing, content marketing provides the fuel for success. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.
Enter Google Search Console’s Search Performance Report
Per Google’s help references, the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.”
Google Search Console’s search performance report unlocks key insights into a