No matter how large or small your business, it’s important that you’re using SEO to the maximum benefit. Without SEO, you’re going to make it harder for your customers to find you.
But does search engine optimization really work equally for businesses of all sizes?
The answer is yes…and no. While some of the specifics will definitely vary by business, the fundamentals are still the same. Luckily, there are a few tips you can add to your arsenal that will give your business a much better shot at taking over the SERPs.
Local SEO isn’t just for local businesses.
From the smallest brick-and-mortar store to a large, multi-location company, there are still benefits to tying in some of the concepts of local SEO. The thing you’ll have to switch up, however, is your overall approach. For a one-location business, you’ll naturally optimize your content, keywords, and metadata with location modifiers. For multiple locations that share one site, things are a little more complicated.
You don’t want to oversaturate any one page with too many location-specific keywords. If you do this, Google will have a difficult time determining your actual location and may ultimately decide not to list you for any of your preferred local results. Instead, you’re going to want to do some research on subdomains and how those can benefit you. On top of that,