A strong Pinterest SEO strategy is one of the best ways to increase your reach and drive more sales.
In fact, SEO on Pinterest is arguably more important than on any other social media platform.
That’s because Pinterest is a powerful visual discovery engine — where content lives on and gets surfaced resurfaced over and over again — for months, not minutes.
In this blog post we’re covering how you can use SEO to grow your brand’s presence on Pinterest, target relevant audiences, and drive clicks and sales for your business:
Why You Should Think of Pinterest as a Search Engine
Pinterest isn’t a social network — it’s a visual discovery engine, and one of the main destinations people visit to find new ideas and inspiration.
When a Pinner goes to scroll new content on the platform, they land on their Home Feed. The Home Feed shows Pins based on what you’ve previously searched and saved!