5 Key Tools to Improve the SEO Potential of Your Content – Social Media Today

5 Key Tools to Improve the SEO Potential of Your Content – Social Media Today

Coming up with good quality content, consistently, is a difficult task.

You have to create something that reads, looks and sells well – but wait, as they say in infomercials, ‘that’s not all’. A huge part of a webpage’s success in the long term is also about which search queries the content ranks for, and for how long, ensuring you get optimal traffic flows to your site.

SEO is a whole other consideration –  four essential things you need to cover for perfect SEO writing are: 

  1. Pick the topics that attract a lot of clicks
  2. Discover the keywords needed for the search engine to rank you
  3. Write a piece of content that adheres to search engines’ best practices
  4. Attract organic links by engaging with your audience, and refining your publishing process 

There’s a lot of elements to consider – but luckily, there are tools to assist with each aspect.

In this post, I’m going to go over some of my go-to apps for each, and provide some additional recommendations to assist, which will help you improve your content SEO process.

Let’s get started.

1. Google Trends

All content creation starts with a question – ‘What should I write about?’

And, sure, you can just wing it, and you can create content that’s engaging for you, that you yourself would like to see online. 

But unfortunately, most of us can’t afford to rely on luck and/or personal taste. What we need to know is what specific types of topics and posts are popular in our niche, and which will help us
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