Google’s Martin Splitt discusses the importance of page speed and its impact on SEO in the latest episode of SEO Mythbusting.
Joined by Perficient’s Eric Enge, Splitt tackles page speed from multiple angles discussing why it’s important, what’s considered a “good” page speed, and how to make pages faster.
Here’s a quick recap of each talking point, along with its corresponding time stamp in the video.
The general misconception about page speed & ranking (0:00)
A general misconception about page speed is that it’s a much bigger ranking factor than it really is. Some people even believe it’s the most important factor, which isn’t true.
Why is page speed important? (1:57)
Page speed is important because it alleviates the pain and frustration involved with waiting for sites to load.
There are many areas of the world with poor internet coverage and they need to be considered when developing websites.
Page speed vs content relevancy (3:00)
Page speed is an important ranking factor, but it’s not so important that fast pages will outrank other pages that have more relevant content.
Google aims to serve users with the most relevant content, which is not always the fastest content.
Average vs recommended web page size (4:54)
There’s a huge discrepancy between the average web page size and the recommended size for web pages.
The average size of web pages tends to be in the megabytes, when they should really be somewhere around 500KB.
Of course, the smaller a page is in size the faster it will load.
“The fewer [kilobytes] the better,” says Splitt.