With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz, “On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks.”
SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. It can improve user experience and help visitors find your website. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website.
First, start by analyzing which tools and resources you have available to help you with the process. There are a variety of platforms to assist with improving your SEO, such as SEMrush, Moz, Yoast SEO, and HubSpot. These tools can help you determine how to improve your website, and how to select and optimize for your targeted keywords. Some of these tools allow you to test your website for free, while others have a monthly subscription service to receive more advanced reporting and analytics.
Let’s analyze which tactics you can start implementing now to improve your overall search rankings.