For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic.
During his presentation on Advanced Title Tag Optimization at SMX Next last month, Moz SEO consultant Cyrus Shepard explained why title tags are a critical component of SEO – and how when done correctly, can provide massive value for searchers and businesses.
In a crash course on title tag optimization, Shepard discusses why tags aren’t just for beginners and offers practical techniques – and what to avoid – in order to boost click-through rate (CTR) and earn more traffic.
Why are title tags important?
Title tags are the clickable headline that shows up on the SERP. Dictated by an HTML element that reflects the title of a web page, these tags are designed to help search engines understand the content of the page. There are key reasons why title tags are important, Shepard emphasized.
- It’s the first thing someone sees when conducting a search. “People may ignore your content, they may skim over it, they may ignore your meta description, your bread crumbs. But everybody, when they do a Google search, sees your title tag as the number one decision,” Shepard said.
- Title tags are a ranking factor. Shepard explained that Moz has been “studying the correlation