If you are new to Digital Marketing or a Business Owner looking to understand the distinction between Google Ads and SEO before allowing digital advertising to your business, then this article is for you.
I understand, you would have heard of terms like Google Ads, Pay-Per-Click, Adwords, SEO, and Organic Search, which as a beginner might leave you perplexed like once I was.
Let’s take every term and find out what it is and how it works.
Search Engine Optimization
What is SEO?
Search Engine Optimization is a set of continuous activities performed by SEO experts from Professional SEO Services Company on a website to rank on Google search engine for the most searched keywords and to achieve organic traffic.
Is it still confusing?
Let’s put in simple terms. For instance, suppose you have built a new website for your online Puma clothing business, since it is new, your customers have no idea about your website or Business. Am I correct?
In this case, it is not only your customers, but also Google has no idea of the existence of your website no matter how appealing it looks.
So if anyone searches for keywords such as Puma jacket, your website will be nowhere found on Google for that particular search term.
Google uses an algorithm to identify and rank your website. The set of activities that are done by SEO experts from SEO Services agency to get your website shown at the top of google for the keywords which will drive business for you is called SEO