In today’s digital world, it is becoming easier to end up being the victim of a scam and getting yourself entangled in something you did not sign up for or expect. When it comes to online advertising for a business, click fraud is something that all businesses need to be aware of, but what is click fraud, and why is it such a problem?
Well, click fraud is a kind of fraud that will occur on Internet PPC (pay-per-click) online advertising. It is a technique that falsely inflates the number of clicks a PPC ad gets. PPC advertising is when the owner of a website that posts advertisements is paid a certain amount of money. The amount they receive is determined by the number of site visitors that click on the ads, which is where click fraud comes in. Click fraud PPC ads either have the intention of generating revenue for the host website, or will aim to drain revenue from the advertiser. Many advertisers are subject to click fraud, and it can have a negative impact on their business’s data and funds.
To help you understand more about click fraud, today we will be taking a look into what click fraud is and determining whether it is for real.
Is Click Fraud Real?
The answer to this is yes, click fraud is real, and it is normally driven by two incentives. The first one is that the advertiser wants to sabotage its competitors and it does so by driving up their