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With 675 million monthly users and counting, LinkedIn should not be overlooked when it comes to your digital marketing efforts. If you haven’t already started advertising on LinkedIn, you may want to after you hear about their new and exciting ad type.
LinkedIn has recently introduced Conversation Ads, allowing you to start a dialogue via LinkedIn Messaging with professionals and business decision-makers. Conversation Ads give future prospects a “choose your own adventure” type of experience with customized call-to-action buttons, such as free demo requests and event sign-ups. This feature helps prospective clients instantly access exactly what they are interested in.
Conversation Ads on LinkedIn are designed for real-time engagement. This means that the ads can only be sent when the prospect is currently ‘active’ on LinkedIn. The likelihood of getting a lead is greatly increased when your potential client or customer is already in the right mindset, making this new ad feature incredibly beneficial.
Creating Conversation Ads
To set up these new ad formats and get started using them, follow the steps below:
1. Choose your campaign objective.
Unlike other LinkedIn ad types, Conversation Ads are limited to