A keyword is a word, term, or phrase that you can target with your website to attract more visitors through a search engine. Utilizing keywords means increasing your organic ranking.
If you’re not a big brand yet, people might not be searching directly for your hotel name. One tip to be able to solve that is to make use of other popular keywords that will help lead to your hotel website. Think of different hotel-related keywords that you should target with your blog posts, internal and landing pages.
Here’s an example:
ABC Hotel is a new boutique hotel in the heart of Kuala Lumpur, Malaysia. They want to gain organic ranking for hotels in Kuala Lumpur, cool Kuala Lumpur hotel, and Kuala Lumpur Hotel Malaysia.
Suppose you search for a Kuala Lumpur hotel, which may be very general. However, if you’re searching for Kuala Lumpur hotel near Broadway theatres, you’re more specific and have a higher chance of getting a room booked. The second search term, ‘Broadway theatres,’ is easier to rank for which means it can result in a noticeable increase in profit.