Seven seconds. That’s roughly all the time you have to make a great first impression. No pressure at all! (Actually, a lot of pressure.)
With those odds stacked against you as a solo entrepreneur or a small business owner, it’s tempting to put all your eggs in one marketing basket. But that’s the thing about marketing; it’s so diverse and multifaceted that there isn’t just one magic formula to fall back on.
Rest assured, however, you don’t need a marketing degree and unlimited time to effectively market your business. Try some of these strategies for making a great initial impact and potentially gaining customers for life.
#1 Create a Content Marketing Strategy
Without great marketing content, your business can’t reach customers with the compelling, useful, and memorable messaging necessary to build fruitful relationships.
The simple solution seems obvious: just create great content. That is, of course, much easier said than done.
While a content marketing plan won’t make the job of coming up with ingenious marketing ideas and content a cinch, it can provide the structure you need to make it all fall into place.
Think of it as:
- An outline – Before you market your business, you need to answer three big questions: what you’re marketing, why you’re doing it (what you hope to achieve from it), and how you plan to do it.
- A resource – One critical piece of your marketing plan revolves around your customer base and audience. Use it