Virtually every transaction begins with a search.
It doesn’t matter if someone wants to order food, buy groceries, purchase new clothes, or something else, most of them start with a digital approach. Of all these searches, approximately 46% are for local businesses.
Now, it’s up to you to figure out how you can rank for these local searches. Investing in local SEO solutions will meet this need.
Optimizing your search efforts for a local audience uses the same strategies that organic search does. The difference is that you focus on people in your local area – the customers who are most likely going to come to your store and make direct, physical contact with your business.
If you are ready to improve your local SEO efforts, try some of the tips found here.
Conduct a Local SEO Audit
SEO audits let you see the overall health of your website. It will reveal any technical issues that affect the rankings and the recommended fixes based on what is found.
When working to optimize your website for local search, a local SEO audit may be more effective than a general one. That’s because it will dive deeper into the elements that affect search result performance on a local scale. Some of the information a local SEO audit can help with include competition analysis, on-page SEO performance, backlinks analysis, and social signals.