In the last few years, Search Engine Optimization has become an essential part of every good marketing strategy. For those who are not familiar, SEO is the process of optimizing your website for relevant keywords that potential customers and looking up online. A subsect within this strategy is optimizing for localized search terms, which is otherwise known as Local SEO.
In order to help maximize your visibility for local search terms, we have sat down with 8 small business leaders who have mastered the art of Local SEO. Check out their tips and tricks below!
Create a Business Listing on Google My Business
Create, or claim, a business listing on Google My Business to get more visibility on the local level. One of the first ways a customer will find you is through a search engine, so by having a Google My Business listing, you are more likely to appear in their search results. Google My Business also allows you to list specific details about your organization in a quick, easy to read format right on the results page to make it easier for your target audience to reach you.
Candi Luciano, Y Scouts
Choose Local Keywords
It is SEO 101, but choosing the best keywords will be key in your Local SEO strategy. Trying to target keywords that are dominated by large corporations will not be beneficial for small businesses because there is simply no competition in those categories. Small businesses should choose more specific keywords relating to their area, such as