SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started.
Search Engine Marketing (SEM)
Search Engine Marketing is one of the best ways of digital marketing to promote your business in order to boost your sales. It is the form of internet marketing through which your business website gets promoted on search engines. It consists of 2 components i.e. Paid Search Advertising and Search Engine Optimization.
1) Paid Search Advertising (PSA)
Paid Search Advertising works on a pay-per-click model, where you need to pay to the advertiser every time when a user clicks on your link. It is a very small fee that you pay to the search engine for every click. There are many platforms where you can run Paid Search Advertising including Facebook, LinkedIn, Google Plus, and AdWords. This is done to boost sales and brand visibility.
2) Search Engine Optimization (SEO)
SEO is done to get better rankings in the search engine’s results. It is very important for every website to do SEO so that the owner can get free organic traffic on their websites and users can reach their content without making extra efforts. it increases the website visitors, buyer for your products, and rank your site in search results.