YOUNGSTOWN, Ohio — Google My Business is an important tool your business should take advantage of because it is a free component offered by Google, who we all know dominates information and search on the Internet. If you are a business owner or specialist still looking for information and insight on how to capitalize on Google My Business, click here to listen to our on-demand webinar from the experts at iSynergy.
The webinar was led by two of iSynergy’s experts – Dan Reash, digital marketing specialist, and Anthony Cornejo, market research analyst. They weighed in on several key topics relating to Google My Business and how to best optimize your account to maximize results.
What is GMB?
Google My Business is a free tool to manage your online presence across Google’s various platforms for both organic search results and Google Maps. Google My Business sets the foundation for search engine optimization (SEO) for your business. So ensuring the accuracy and consistency of your profile is essential to success on search. The best part about your GMB account is that it allows you to control the information that is out there about your business and take control of your online presence.
Main Components of GMB profile:
- NAP (Name, Address, Phone)
- Business Description
- Information Panel
- Listing in Google Maps
- Local Map Pack
To optimize for success, your business should be listed in as many places