Any seasoned SEO professional will tell you how important website crawls are for maintaining strong technical SEO.
But here lies the better questions – how frequently should you perform website crawls?
And how often are they actually performing them?
In this post, we’ll discuss what SEO publications suggest as a “best practice” web crawling cadence and the actual rate SEO pros are performing them.
Then, I’ll demonstrate the benefits of a ramped-up web crawling cadence by sharing a case study from FOX.com.
What’s a Website Crawl, Anyway?
Using specialized tools such as Screaming Frog or DeepCrawl, you can take a look “under the hood” of a website – much like a mechanic does when inspecting cars.
But instead of inspecting the mechanical parts of a car, you are inspecting the optimizable elements of a website – including the quality of its metadata, XML sitemaps, response codes, and more.
When something isn’t working as expected in SEO, it’s up to you to diagnose the problem and find the solution to fix it.
What Are the Industry Experts Saying About Website Crawl Cadence ‘Best Practice’?
Industry publications seem to be in agreement that “mini” technical audits should be conducted on a monthly basis and “in-depth” technical audits should be