15 No B.S. CRO Tips to Create Blog Posts That Convert – Search Engine Journal

15 No B.S. CRO Tips to Create Blog Posts That Convert – Search Engine Journal

Picture this: you’ve spent countless hours working on a piece of content, and your hard work finally pays off in the form of significant traffic.

But before you can celebrate, you soon realize one big issue:

Your traffic doesn’t seem to be converting.

Despite driving plenty of eyes to your great content, they aren’t sticking around.

Worse, they’re not taking any actionable steps like opting into your email list.

So what gives?

We were just as stumped when this happened to my company’s blog.

So we decided to figure out what was going on.

15 No B.S. CRO Tips to Create Blog Posts That Convert

It turns out, even though we earned significant traffic from Google, our leads and conversions were anything but brag-worthy (as seen below).

15 No B.S. CRO Tips to Create Blog Posts That Convert

After sleuthing around to fix the issue, we uncovered 15 potential reasons to blame for our low conversions.

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Fortunately, they’re all fixable, as you’ll learn in this guide.

We’re sharing our no B.S. tips for creating blog posts that convert.

You’ll find a step-by-step content marketing strategy focused on SEO and CRO, because they go hand in hand.

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