Over the years, content marketing has evolved from print ads in the local newspaper to to what is currently all the rage — blogging.
The Internet has since revolutionised the way brands think about advertising, with blogging proving to be an effective way to get consumers to come to you for information as opposed to your business pushing sales.
On the popular blogging platform WordPress, “over 409 million people view more than 21 billion pages each month.” And this is only on WordPress, so imagine how many blog readers are actually out there!
When it comes to tapping into the blogging space, it’s a common notion that it will be a ton of work and effort, which is not untrue — but it will benefit you tenfold.
With that said, let’s break down the three reasons why your small business needs to start blogging:
1. A blog is a great marketing tool
As a small business, your budget for marketing and advertising may not be as large as bigger brands, so why not kill two birds with one stone by starting a blog!
In essence, a blog is the perfect fit for marketing since it helps to draw customers to you with industry-relevant content. And, it gives