Is it color or colour? What is the equivalent of a $20-a-day budget in rands? Is Germany six hours ahead of the United States or five?
I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other countries for the past three years, and these are some of the everyday questions I get. Along with working directly with our international WordStream clients, I also have a handful of US-based companies that advertise in almost every country around the world.
Whether you’re a startup expanding into a new international market for the first time, or have been in business for over 20 years and just want to grow your local presence, the paid search best practices remain the same, but there are certain details and strategies to pay extra attention to.
In this post, I’m going to share 21 strategies to help you ensure success with your international online advertising campaigns. I’ll provide:
- Tips and tools to properly target international locations and languages.
- Guidelines for keyword research and winning ad copy for international campaigns.
- Important considerations for time zones and ad scheduling.
- Effective strategies for building brand awareness in a new/international market.
Location targeting tips for international PPC ads
No matter what, it’s important to familiarize with the country you are targeting and it’s surrounding or associated countries. Your targeting strategy will also depend on what you are looking to achieve with your Source…