6 essential SEO tips for tourism businesses – Bizcommunity.com

6 essential SEO tips for tourism businesses – Bizcommunity.com

Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.

Just ask one of our customers, Vinolia Masera, founder of travel and leisure portal, Limpopo Guide, who says:

“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”

After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are some helpful tips on how you can move your website to one of the top spots on Google and other popular search engines result pages.

Optimise your listing

One way to help ensure your business is listed within the top search results online is to optimise search engine visibility. That means using keywords on your website that accurately describe your business. Search engines like Google or Bing will pick up those keywords and match them to your site in their results.The right keywords are among the factors that help
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