What is SEO writing and how to write an optimized blog post – Doxee

What is SEO writing and how to write an optimized blog post – Doxee

One of the revolutions brought about by the birth of the internet certainly concerns writing for the web. What is SEO writing? What are the objectives behind this strategy?

In this post, we will try to answer these questions, starting from the very origins of search engines and looking at the most relevant factors when writing a blog post for SEO. Finally, we’ll look at the differences compared to optimization for voice search.

In a previous post, we talked about contemporary copywriting, introducing the concept of SEO copywriting. By providing the opportunity to reach a wide, diverse audience, the internet is an effective marketing tool. As such, it has changed how we write for online; SEO writing is the way that we have adapted to this new means of communication. 

SEO writing consists of writing text that is optimized for search engines, with the aim of improving the positioning of a site in the search engine results page (SERP) and increasing its visibility. Search engines are the reason that SEO writing exists. So, before we go any further, let’s briefly retrace the steps of the birth of search engines.

The origins of search engines and SEO writing

History teaches us that the first prototype search engine dates back to 1990: we are talking about Archie (from the word “archive”), invented by Alan Emtage, a student at McGill University. Archie was limited to cataloging files contained on public FTP servers on the internet. We can say that Archie was the