As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.
Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports Europe – Digital virtual conference and exhibition.
Blueclaw’s experts will deliver a pair of workshops on 22 October, the second day of the event:
- 11:00 BST – How to utilise digital PR and link building to enhance your SEO performance
- 11:45 BST – Automation vs Humans: Which is best to leverage performance from your PPC strategy?
Ahead of the workshops, the presenters – Natalia Sketchley (Online PR Campaign Manager), Jordan Hilliard (Senior SEO Lead), Emilia Lingwood (Paid Media Lead), and Vignesh Jayanth (Senior Data Insights Manager) – gave SBC News some tips on how betting companies can improve their search rankings and ROI from PPC ad campaigns.
SBC: What are the main SEO obstacles that sports betting clients approach Blueclaw about? And are the challenges faced by operators different to those that affiliates have to tackle?
Blueclaw: The SEO obstacles that clients approach us with are often very different to the actual reality they are facing. Often, we’re just approached to solve one problem for them – and that’s usually about building high-quality links to their site through content marketing and PR. However, we wouldn’t be