Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics – Social Media Today

Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics – Social Media Today

Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach.

The main focus, of course, is on helping people find the information they need, so they’re not specifically aligned with brand queries. But some of them will be search considerations – here’s a look at each new element and what it could mean for marketers.

1. Spelling recommendation improvements

Spelling your query right will help provide you with more accurate search results, and Google says that it’s improved its spelling predictions to help users find better matches.

Google search update

As explained by Google:

“We’ve continued to improve our ability to understand misspelled words, and for good reason – one in 10 queries every day are misspelled. Today, we’re introducing a new spelling algorithm that uses a deep neural net to significantly improve our ability to decipher misspellings. In fact, this single change makes a greater improvement to spelling than all of our improvements over the last five years.”

From an SEO standpoint, this won’t be a significant consideration, given that it will only help users find the right query for their search. But, of course, you should ensure that your web pages are spell-checked.

It won’t be a make or break element, but incorrect spelling could lose you search opportunities.

2. Identifying passages of text

Google’s search algorithm will now also be able to index individual passages of text within web pages, in order to locate
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