- A marketing plan identifies your target audience, the most effective channels on which to engage with them and analytical insights that guide future strategy.
- Businesses need a comprehensive marketing plan to coordinate theirmarketing campaigns and to properly measure their impact.
- Marketing is a cumulative effort, and a unified plan maximizes the value of every campaign toward a cohesive strategy.
- This article is for small business owners looking to build an effective marketing plan that achieves higher engagement and fuels business growth.
There are few documents that rival the importance of a business plan, which outlines your company’s course for success. One critical portion of that plan is your marketing strategy, one of the many smaller outlines that come together to form the entire vision.
Because this strategy is only one piece in the larger puzzle and requires a heavier investment for less immediate results, you may not give marketing the attention it deserves. However, a well-thought-out marketing strategy can reveal opportunities through new audience segments, changes in pricing strategy or by differentiating your brand from the competition.
Don’t miss out on profits – here’s how to create an effective marketing plan.
How to develop a business marketing plan
A focused marketing plan sets two goals: to maintain engagement and loyalty among your current customers, and to capture market share within a specific audience segment of your target audience.
Your marketing plan outlines the strategies you’ll use to achieve both goals and the specific actions your marketing team will employ, such as the specific