The Auction Insights Visualizer can turn your data tables into useful charts – Search Engine Land

The Auction Insights Visualizer can turn your data tables into useful charts – Search Engine Land

The Auction Insights Visualizer is a free third-party tool that enables advertisers to generate charts using their Google Ads auction insights reports. As this data is not currently available via API, the tool may help PPC experts visualize that data for stakeholders. It was developed by digital ad management platform Optmyzr and there is no registration necessary to use the tool.

Google Ads provides its auction insights report (above) in the form of a data table. The Auction Insights Visualizer can take that data and turn it into a chart (below).

Who built it and why. The Auction Insights Visualizer was developed by Shashank Tiwari, a senior engineer at Optmyzr. “Our customers and friends in the industry periodically ask us if we have any tools to work with auction insights and, rather than continuing to wait for Google to add the data in an API so we could build the perfect solution, we decided to build something now that solves at least some of the pain points,” said Frederick Vallaeys, co-founder and CEO of Optmyzr, adding that Tiwari wanted to build a tool in which users can drag-and-drop the data from Google and instantly turn it into a series of customizable charts that are suitable for sharing with a client or manager.

How it works. First, you must obtain the auction insights report
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