A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings.
The accusation was shocking to many in the Twitter thread because Google has long insisted there is no direct impact on organic rankings from using their advertising.
Google’s Policy on Advertising and Search
Google has long maintained that there is a firewall between the paid side and the organic side and that both sides do not communicate.
Startling Solicitation From Google Alleged
Because Google has maintained this separation between the paid and organic sides of Google one search marketer expressed shock on Twitter after a client was solicited from Google’s PPC sales to increase their spending in order to increase their rankings.
“Shakedown” of a Google Ads Customer?
The word “shakedown” has several meanings, including extortion. Extortion means making someone pay for something by force of a threat. It’s a word that connotes corruption.
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Fittingly, the word shakedown conjures the imagery of holding someone upside down by the heels and shaking their money out of their pockets.
“I’m not sure yet how to process the fact that Google just did a shakedown of one of our clients. In essence, they were told to spend more on paid ads in order to improve organic search *for their brand name.*”
“for a long time, those of