YouTube Shares 3 Keyword Research Tips For Videos – Search Engine Journal

YouTube Shares 3 Keyword Research Tips For Videos – Search Engine Journal

YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.

In what has become a regular series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions from users in the first upload of the year.

One of those questions focuses on keyword research and how to gauge which video topics will resonate with users.

Here’s a recap of the questions and answers, starting first with the keyword research question.

YouTube Keyword Research

When researching which keywords to use in a video, what is a good way to gauge the likelihood that it will be surfaced in users’ recommendations?

YouTube recommends these three tactics for keyword research:

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  • Audience Insights
  • Google Trends
  • Competitive Analysis

Audience Insights
Within YouTube Analytics is an Audience Insights card that shows creators what other videos their audience is watching.

YouTube Shares 3 Keyword Research Tips For Videos

This can be a useful source for keyword research as you may discover new topics your viewers are interested in that you hadn’t considered before.

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Creators should pay close attention to titles and thumbnails of videos surfaced in the Audience Insights card. Analyze the similarities as a way to guide the optimization of your next videos.

Google Trends
This one may be obvious to
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