How does a business with multiple locations rank number one in the local pack on Google?
In this episode of Digital Success Stories, iSynergy CEO Steve Cross introduces Erin Mellinger, owner of Axio Fitness. Axio Fitness opened last fall with locations in Canfield, Liberty, Poland and Warren.
Mellinger compares her early marketing strategy to a guessing game. “We were left just wondering whether certain Facebook or Google ads worked. We knew we were generating interest, but not achieving the goal of converting viewers to new clients and revenue. That’s when I knew we had to change our strategy.”
Mellinger and her team began to work with iSynergy, optimizing their digital presence using local SEO, social media lead generation and Google ads. iSynergy SEO Specialist Dan Reash says it was especially important to execute a strategic SEO local plan, allowing customers to easily find them near the top of Google’s search results.
“iSynergy understood our goals and how we wanted to market, but they also brought their expertise and made great suggestions,” Mellinger says. “We started to notice an influx in leads, more visitors to our website and more people filling out our contact form. Our brand feels like it’s never been stronger.”
To learn more, watch the video above.
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