Later this year Google will introduce new ranking factors that judge websites based on the quality of their user experience and these upcoming changes have led some site owners to wonder if blocking users from countries with slow internet could boost their SEO.
For those unfamiliar, Core Web Vitals are a set of page experience metrics that are made up of field metrics and lab measurements. While field metrics provide actual-real world feedback to site owners, lab measurements give publishers a way to test and diagnose the performance of their sites to identify areas of improvement.
When Google begins ranking sites using Core Web Vitals later this year, field metrics will be used to generate a score for web sites that will be used for ranking purposes.
Improving Core Web Vitals
In his response, Splitt noted that even if a site has blocked users from certain countries, they