Websites could block users from entire countries to improve their SEO scores – TechRadar

Websites could block users from entire countries to improve their SEO scores – TechRadar

Later this year Google will introduce new ranking factors that judge websites based on the quality of their user experience and these upcoming changes have led some site owners to wonder if blocking users from countries with slow internet could boost their SEO.

In a recent JavaScript SEO Office Hours video, Google’s Martin Splitt answered a question on whether or not a site’s Core Web Vitals score could be improved by blocking users from countries with slow internet connections from accessing a page.

For those unfamiliar, Core Web Vitals are a set of page experience metrics that are made up of field metrics and lab measurements. While field metrics provide actual-real world feedback to site owners, lab measurements give publishers a way to test and diagnose the performance of their sites to identify areas of improvement.

When Google begins ranking sites using Core Web Vitals later this year, field metrics will be used to generate a score for web sites that will be used for ranking purposes.

Improving Core Web Vitals

During the latest JavaScript SEO Office Hours video, a user asked Splitt the following question regarding the upcoming changes to Google’s ranking factors: “Does it make sense for an informational site to block all countries out there except the few bigger ones in order to get the best average field score for that speed?

In his response, Splitt noted that even if a site has blocked users from certain countries, they
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