Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast] – Search Engine Journal

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week.

If you’re unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.

We’ve all been warned that identity verification was going to be coming to Google Ads since March 2020, and yet it’s beginning has been a little shocking.

On Twitter, Amalia Fowler shared her identity verification email from Google Ads and her concerns with how they are going about showing information in the SERPs.

This is going to be an interesting adventure, PPC friends #ppcchat. As an agency who runs accounts for my clients this will be fun.

Also, look at the bottom. pic.twitter.com/3PL4EXAxie

— Amalia Fowler (@amaliaefowler) January 7, 2021

Google Ads’ poor wording of the email made it seem like they would be showing the full name of the individual – which is very concerning for agencies – who are working on multiple Google Ads accounts, along with the personal privacy for anyone creating ads through the platform.

It was later clarified that only the name of the company whose ad it is will show, along
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