Google’s local pack, also known as the map pack or 3-pack, includes the top three listings and map that appear at the top of most location-based searches. It’s an important but often underutilized feature for self-storage businesses.
While most companies would love to be featured in the pack, getting there can be confusing and difficult depending on the level of competition in your area. After all, there are only three spots up for grabs! In this article, I’ll cover three strategies you can use to maximize your chances of landing in this group and drive more customers to your website.
1. Optimize Your GMB Profile
By far, the most important thing you can do to improve your position in search rankings and get you closer to the local pack is optimize your Google My Business (GMB) profile. A complete profile with all the correct information in the right places will lead to better rankings and improve customer perception of your business.
Review your current listing to ensure you’ve provided as much information as possible. This includes selecting the correct category for your storage business, providing current office hours, adding photos, and using the “more hours” feature to set your facility-access hours. You should also respond to any questions from online users about your operation.
It’s worth noting that companies that have keywords in their name tend to see a rank boost. For example, “Alabama Self Storage” will have a better chance of ranking than a nondescript name such as “MoreSpace.” However, this doesn’t