When you have a question, what’s the first thing you do? If you’re like many people, you pull out your smartphone or open your laptop and pull Google up on your screen. Google is the most visited site of all time, and that’s not going to change any time soon.
Currently, Google receives over 3.5 billion searches every single day. People are doing more than typing in open-ended questions. Many consumers are looking for specific products or services. If you’re a small business owner or the head of a marketing team, you know the importance of a robust SEO strategy.
The thing is, mastering SEO takes plenty of time and patience. You have to learn about a wide range of topics and merge all of the information together to maximize your chances of making it to the elusive first page of Google. It’s possible to bridge some of the SEO gaps many marketers face by adding new techniques to your existing strategy.
Today, we will share a few of our favorite SEO tips for 2021. These strategies can be used independently or together to get more people to your website and increase your sales.
Update Existing Content
The number one way to improve your SEO ranking is through your blog. Content adds relevancy and context to your website, which makes it easier for Google to crawl and rank. Consequently, you’re able to rank for specific keywords by using them organically throughout your posts.
After publishing a post on