Exponential growth can be seen in the trend of adaptation of the online mode of business by the majority of organizations across the globe. Within a decade a great change has been witnessed in the customer shopping behavior and preference as this fraternity has also shifted to the online mode. A combination of these two conditions makes the internet the greatest marketplace being operated on the globe presently.
There are sellers, there are buyers and to connect them, there are websites, social media platforms, blog sites, and e-commerce platforms. To make these buyer-seller interfaces discoverable amongst the vast ocean of competitors and other businesses over the open-source platform, SEO is the most widely adopted strategy. Search Engine Optimization is the most popular practice of increasing traffic on websites and e-commerce portals both qualitatively and quantitatively providing a greater level of brand exposure.
With the development of technology and IT trends, the scope and preference of marketers of SEO are also increasing significantly. The following few statistics of 2020 can demonstrate the fact of how SEO was intensely adopted and is one of the most reliable tools for marketers nowadays –
- 53.3% of website traffic came from organic search. A small fraction of 53.3% of 4.66 billion internet users makes a great crowd base to explore for any business at launch or even medium scale of the business development phase.
- 92.96% of global web traffic came from Google Search, Google