Well the holidays are over and it’s time to focus on 2021 and what you hope to accomplish this year. With some luck, the pandemic’s impact on the economy will lessen as we navigate through this year and things will be looking much more normal as the months go by. Despite the pandemic, many in our industry had a very good year in 2020 and want to keep the ball rolling. However, some saw their businesses take a step back and are looking to regain some momentum. This short article is my advice for some easy steps to get your marketing moving in the right direction as we head into 2021.
Three Google Elements That Are Foundational Pieces of Any Marketing Strategy
- Keep Your SEO Optimized – Of course, search engine optimization (SEO) impacts all search engines and not just Google, but some studies place Google’s percentage of all search engine traffic at roughly 87%. So we are focused on Google. If you do things to help you on Google, typically the other 13% respond positively as well.
With that said, website SEO is not a “set it and forget it” type of thing. Google is constantly making changes to the algorithm that determines where your website will show up in various searches. These changes are something my agency is always studying in an effort to make numerous small changes to the back end