Even with the global internet usage on the rise, especially amidst a pandemic, most websites fail to attract the type of traffic and visitors they desire. This is partly true because no amount of web traffic is ever ‘too much.’ But also because the internet is ultra-competitive, with around a mind-boggling one billion-plus websites hosted across it!
According to Aherfs, 90.63% of the content on the internet gets no traffic whatsoever. Let that sink in for a moment. And to be within the top 10% bracket that gets graced with clicks and eyeballs, you’ll need to ensure your site ranks high up across SERPs (like really high up).
But that is easier said than done. Even the best SEO companies out there could struggle to fetch sites from rock bottom, simply because almost every aspect of your website has some impact on your search engine ranking. Gone are the days when solo bloggers could climb the ranks with catchy titles and clever tags. A lot about SEO has changed from what it was, say five years ago, and will continue to change because the internet itself is a dynamic and evolving space.
Google has been very keen and persistent at improving the quality and reliability of its search results. Consequently, they continue to tweak the algorithms to optimize, improve and add to the user’s experience. All this is well and good, especially for the end-user, since ultimately, it makes the web more precise, functional,