No enterprise SEO strategy is complete without plans to build out an engaging and informative blog.
Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust.
However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop a blog strategy that’s sustainable and scalable.
To bring in a consistent stream of traffic and compete with others in your industry, your business needs to publish blog content regularly, address industry trends as they emerge, and follow the best practices for SEO that evolve along with Google’s algorithms and guidelines.
While you and your team may start small, long-term planning is the only way to set your new blog up for success.
When setting the foundation for your enterprise blog, always bear in mind longevity and scalability, which you can accomplish with the following tips.
1. Determine a Direction to Scale In
As with any marketing campaign or project, you need to determine clear objectives for your blog’s expansion before strategizing.
Continue Reading Below
First and foremost, you have to define what scalability and scaling up means for your blog and brand.
Choosing a direction of growth for your blog should be a part of big-picture planning, not just a content marketing project.
The company’s sales objectives, geographic markets, languages, and plans for future marketing campaigns should all inform your blog’s blueprint.
Based on these factors and the resources you have available, you can focus your efforts on