Search engine optimization (SEO) has been an integral part of running online sites for over two decades. There’s a myriad of tested strategies to boost organic traffic and improve site rankings on search engine results pages (SERPs). Optimizing keywords, creating backlinks, embedding media content, and maximizing user engagement—all are proven effective techniques until now, but they might not yield the same results in the coming years.
According to Webris SEO, Google is in the process of changing their search algorithm yet again, which would affect a lot of ranking factors. So, what does this mean for marketers and site owners? You now need to reassess and transform your existing frameworks to keep up with the changing SEO landscape. It’s time to use smart, albeit less common, search strategies to stay front and center with you prospects and customers.
As the rules of the online search game continue to change, here’s how you should play it to win:
- Focus On The Definition
Start off with the simplest, yet one of the most neglected SEO rules: using definition keywords. Why do people Google a certain word or term? Usually, it’s to find out the definition. Google picks up results from pages that contain a clear definition of that word or term, and those pages comprise the top SERPs. When publishing content, it’s important to include a section that gives a straight definition of the topic being discussed. For instance, use “What is link building?”