Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.
It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.
If you’re trying to diagnose a drop in rankings and/or traffic, you may already have read Loren Baker’s excellent post here on common issues that might affect your site (and if not, that’s a great place to start).
In this column, we expand on the subject and dig into some more reasons you could be having these issues.
On-Site Issues That Can Cause Rankings to Fall
1. You Haven’t Updated Your Site in a Long Time
While this heavily depends on your niche, regular updates to your site are critical for remaining competitive.
A competitor analysis will reveal what you may need to do to keep up on the other sites within your niche.
Continue Reading Below
But, on the whole, if your site remains stagnant without any growth whatsoever (content, links, or any other online promotional activities), you will likely not reap the benefits of growth.
While it is true that taking the long way around and waiting years for any traffic could help, this is a very rare exception rather than a rule. If you don’t take action, how do you expect to achieve any real competitive benefit?
Your strategy could be as simple