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Google is promising to double down on its policy of penalizing poorly designed websites with lower rankings in search engine returns with its next update, slated for May. Essentially, trucking sites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or are plagued by similar shortcomings are going to be punished by the Google search engine.
“These signals measure how users perceive the experience of interacting with a webpage and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web,” said Jeffrey Jose, a product manager for Google.
Dubbed Google Page Experience, the ranking system is expected to hit trucking websites competing for the same keywords and key phrases the hardest. For example: Two trucking companies using the same keywords and key phrases that feature comparable content will find that a poorly designed website will get a lower ranking on Google, while the excellently designed site will come out on top.
Not surprisingly, more than a few trucking companies are already gearing up for the coming crackdown — either by getting their websites in shape in time for the May deadline, or verifying that everything they’re doing is already top-notch.
“We do indeed see [complying with Google] as a competitive edge,” said Wade Anderson, chief information officer at Bay & Bay Transportation. “Now that our content, user navigation and keywords are in