Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
One good link from a relevant website can be more impactful than millions of low quality links.
This is stated by Mueller during the Google Search Central SEO hangout recorded on February 19.
A site owner submits the following question to Mueller: “What matters most? The number of unique referring backlink domains or the total number of backlinks?”
At times known for his vague answers, Mueller couldn’t be more clear in explaining how little either of those factors matter to Google.
Read his full response in the section below.
Google’s John Mueller on Backlinks
Mueller advises site owners not to focus on the total number of links pointing to their site, or the total number of unique referring domains.
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Google doesn’t assess links that way, he explains:
“I don’t think we differentiate like that in our systems. From my point of view, I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way.”
What matters to Google when it comes to links is how relevant each one is to the website it’s pointing toward.
That’s how Google determines how much to weigh individual links. The total number “doesn’t matter at all.”
In theory a site could build millions of links across millions of domains, and Google could end up